The Start-up Founder’s Guide to Digital Marketing

by Pramod Maloo

English 320 pages 1 edition

‘We don’t have budgets to hire a chief marketing officer’. ‘While I understand marketing, this digital marketing is not my cup of tea.’ ‘How do I know that the digital marketing agency I have hired is not taking me for a ride.’ How many times have you heard these statements from start-up founders? In the digital age where customers are buying more of digital influence (think Instagram, Meta) and google searches), startup owners need to be in control of their digital marketing game. The Start-up Founder’s Guide to Digital Marketing brings you-the business owner- at the center stage and puts you in control of your digital marketing game. This 7-step guide will take you through the nuances of the digital game like never before, understand your target consumer’s behavior and allocate your budgets in a focused manner so you can grow your business without losing your sleep and money.